Brick Marketing SEO Newsletter for Jan.10

Brick Marketing SEO Newsletter
www.BrickMarketing.com

January 10, 2012

Google Places Issue: A Follow Up

A few weeks ago we wrote a post about Google Places and an issue that we were having with getting an accurate listing live again after our office location moved. What happened was that after trying to update our Place page, it was removed completely until we could verify the listing via the code on the verification letter. Of course the original verification letter got lost in the mail, meaning that it took over a month to verify and then even when it was verified the listing was all screwy and didn't include any of the relevant information that we had provided. Needless to say, it was frustrating.
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Guest Blogging is the New Link Exchange

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other's sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind of tactic is considered to be black hat and can actually result in search engine penalties. It's no longer that easy to get your link on another site, but there are still ways to do it. One such way is to write guest blog posts to be published on other websites. The thing about guest blogging is that there's a right way and a wrong way to do it.
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