Brick Marketing SEO & SEM Newsletter
Tel - 877-295-0620 - www.BrickMarketing.com
| January 26, 2010 |
Are You Serious About SEO - Yet?
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 Many small businesses go online to take advantage of Internet marketing tactics to "try it out" and see if it works. News: It works. But it doesn't work if you're just trying it out. You have to make it work. And that requires a level of seriousness, just like it does for the rest of your business. I don't mean to be blunt, but here's the deal. Imagine your local fire department showing up at a house fire with their fire trucks, ladders, and hoses to "see if it works". How long do you think they need to keep their hoses on the fire before they decide it's working? Five minutes? A half hour? Three hours, maybe? I'm not a firefighter, but I'm realistic enough to know that every fire is different. Some fires can be put out in 30 minutes. Some blazing infernos might take all day. So how long should your fire department remain on the scene before they decide that firefighting works? I know this is a dramatic analogy, but I wanted to make a point :)
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Blogging Helps SEO Efforts - Big Surprise!
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 Over the past year or so, I have started to see more businesses and marketers and search engine optimization professionals suggest that blogging is the best kept SEO secret online. I'd have to agree. But I've been saying that for several years now. Why is blogging such a great SEO tool? For starters, every time you update your blog with excellent user focused content you invite the search engines back to crawl it. The major search engines really do love fresh content and every blog post is great search bot food. But, and this is even more important, each blog post is a separate web page, which means every time you publish a new blog post you are giving yourself one more opportunity to be found in the search engines.
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Brick Marketing is a Boston, MA based full service boutique SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types:
Call 877-295-0620 or 781-350-4365 for more information about Brick Marketing or visit:
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